About Flinza Works
A growth team, not an order-taker
Flinza Works is a small, senior team that runs paid media, creative production and creator partnerships for ecommerce brands. We are hired when a brand has proven product-market fit and needs the machine around it to work.
How we operate
Four principles that decide every recommendation we make.
Profit is the metric
ROAS can look healthy while cash burns. We optimise contribution margin — what is actually left after spend, fees and returns — and report on that first.
Test on 48-hour cycles
Creative is the variable that moves the most and costs the least to change. Week-long feedback loops are how accounts stall; we shorten them.
Challenge the brief
If the request is the wrong lever, we say so before taking the budget. Being agreeable is not a service — it is an expensive habit.
You own everything
Ad accounts, creative, creator contracts, data. No hostage clauses, no renegotiation leverage, no lock-in disguised as onboarding.
The team
Everyone who touches your account is listed here. No account-manager relay.
Elena Marchetti
Founder & Growth LeadTen years in ecommerce media. Ran paid for two eight-figure DTC brands before Flinza.
Marcus Bell
Head of CreativeBuilt the 48-hour production system. Previously film and commercial editing.
Sarah Whitfield
Analyst & AttributionNorthbeam, GA4 and Triple Whale modelling. Finds the spend nobody can justify.
Charlie Nguyen
Creator PartnershipsRuns the influencer programme — sourcing, negotiation and creator ad licensing.
Working with us
Fixed-scope retainers, weekly optimisation calls, and a shared Slack channel with the strategist who owns your numbers. No hourly billing and no surprise invoices.
Discovery
A 30-minute call to understand the offer, the margin and the bottleneck. If we are not the right fit, we say so on the call.
Audit
We audit funnel, creative and attribution, then return a written read of the three to five things actually costing you money.
Engagement
A fixed quote within 48 hours. Work starts in week one with a creative testing cycle already running.