Flinza WorksInsights
What we learn running paid media, creative and creator programmes for ecommerce brands — written for operators rather than search engines.
Platform-reported ROAS counts revenue that returns, ignores discount dependency and cannot see the customers who would have bought anyway. How to rebuild the number around contribution margin, and what changes in the account once you do.
Forty angles in six weeks is not a volume trick — it is a decision-rule trick. The brief template, the threshold for scaling, and the reason most brands cannot run this cycle yet.
Mid-tier creators carry better engagement quality and lower cost per acquisition. What to check before paying anyone, and how to license their content into paid without renegotiating later.
The five patterns that show up in almost every underperforming account — duplicated retargeting, permanent discounts, attribution windows tuned to flatter the platform, and two others.
Where synthetic creators genuinely win (angle discovery, cost per test) and where they fall down (brand affinity, loyalty). A realistic split of the creative mix by funnel stage.
A week in the Slack channel: what gets read on Monday, what gets killed on Wednesday, and why the strategist who owns your numbers should not be an account manager.
Full essays publish as they are finished. If you want the next one, or the reasoning behind any of these in your own account, that is a conversation rather than a subscription.
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