Flinza WorksCase studies
Eight engagements, written up honestly: what the situation was, what we changed, and what it produced. Where a number is a platform-reported metric we say so; where it is contribution margin, that is what it says.
Spend was growing 20% month on month while contribution margin went backwards.
Rebuilt attribution in Triple Whale and found 31% of spend was acquiring customers who returned on first order.
3.4× contribution return in 90 days
“The collaboration felt clear, structured, and refreshingly straightforward from the very beginning. Our ideas were not only understood but translated into a design that genuinely reflects who we are.”
One winning video from eighteen months earlier was carrying the whole account.
Moved to 48-hour production cycles and tested 40 angles in six weeks, with hooks varied independently of body.
Creative refresh cycle cut from six weeks to 48 hours
“Six weeks of production turned into forty-eight hours. We now test more angles in a single week than we used to ship in a quarter.”
Creator costs of $300 per video capped testing at four assets a month.
Replaced the creator pipeline with custom AI avatars and put the saved budget into media.
10× more creative angles tested per month
“We were paying three hundred dollars a video and waiting on creators. Now we produce unlimited variants and the only bottleneck is how fast we can test.”
Platform-reported ROAS was healthy but the brand was not profitable at scale.
Restructured campaigns around profit contribution, killed the prospecting campaigns that never paid back, and rebuilt retargeting around margin.
−31% CAC, held through two seasonal spikes
“They rebuilt our account structure from the ground up. CAC dropped inside the first month and it has held through two seasonal spikes.”
High ROAS masked cash burn from returns and discount dependency.
Switched optimisation target from ROAS to contribution, removed two permanent discount codes and re-cut the creative to sell on product rather than price.
2.8× average order value on retained creative
“Every recommendation came with the numbers behind it. Nothing was guesswork, and the conversion lifts compounded faster than we projected.”
Feedback loops were too slow to find winning creative before budgets exhausted.
Installed a 48-hour testing engine with a fixed decision rule: scale at threshold, kill below it, no debates.
34% average ROAS lift across nine brands
“The speed of iteration is the part that surprised us most. Feedback on Monday was live by Wednesday, every week, without a single dropped deadline.”
Founders were making tactical media decisions between other work.
Embedded a strategist in Slack with weekly optimisation calls and a written weekly read of the numbers.
24/7 strategic access, zero order-taker meetings
“They untangled a reporting mess four agencies had left behind. For the first time we can see exactly which channel pays for itself.”
Nine brands managed with inconsistent process and no shared learning.
Standardised creative testing, attribution and reporting across the portfolio so a winning angle in one brand was tested in the rest.
$500K+ monthly spend managed at 3.1× average multiple
“We doubled spend and kept efficiency. That is the whole game, and they made it look routine.”