Service · Paid social
Meta ads built around how the algorithm works
Meta does not reward the neatest account structure. It rewards the account that gives it the clearest signal about which creative works. We build for the model, not for the org chart.
Flinza Works is a Meta ads agency for ecommerce and DTC brands spending $50K or more per month. We rebuild accounts around how the algorithm allocates spend, test creative on 48-hour cycles, and optimise every decision against contribution margin rather than platform-reported ROAS.
What we actually do
Three things, in the order they happen. The first two are the reason the third works.
What we actually change
Most accounts we take over are over-segmented and under-fed: a dozen audiences, one creative each, no campaign with enough budget to leave the learning phase. The algorithm cannot tell which ad works when every ad is starved of spend.
We consolidate until each campaign can learn, put distinct creative concepts together rather than one creative across twelve audiences, and let creative do the segmentation. Then we raise budget in steps and watch margin, not the dashboard’s favourite metric.
- Account consolidation around signal, not taxonomy
- Broad targeting with creative carrying the segmentation
- Budget scaled in steps against a written margin threshold
What we test, and how fast
A batch of concepts every 48 hours, one variable each — hook, body or offer. Fixed test budget per concept, one written scale-or-kill rule, applied on the day. No weekly meeting decides anything.
Creative is the one variable with real headroom left. Audiences have largely been absorbed by the platform; the ad itself is still yours to lose.
The campaigns we switch off
Retargeting that takes credit for demand the brand created anyway, and brand-search campaigns reporting enormous ROAS against people who were going to buy regardless. Both look excellent in a report and both are often just paying for demand that already existed.
We test them honestly: off for two weeks, then compare total revenue rather than platform-attributed revenue. The gap is what the campaign was really buying.
What you get
Every engagement is fixed-scope, so this is the scope.
- Full account rebuild and structure audit
- Weekly creative testing batches and read-outs
- Profit-contribution dashboards in Triple Whale or Northbeam
- A strategist in your Slack, with weekly optimisation calls
Profit-First Meta Ads
Rebuilt the Meta account around how the algorithm actually allocates spend and how it reads creative signals — then tested 30 angles in two weeks to find the winner.
4.2xBlended ROAS (from 1.8x)
Read the full case studyQuestions we get asked about this
Short answers, first sentence first. Anything else, ask on the call.
Around $50K per month or more, because the testing cadence we run needs enough budget per concept to produce a readable result. Below that the cycle gets slower and the numbers get noisier.
Yes, and you keep ownership of it permanently. We work inside your Business Manager with our own access, and we never create a new account we control or hold your assets hostage.
Testing starts in week one and most accounts show meaningful movement within 30 days. Structural changes that affect margin at scale compound over two to three months as winning creative accumulates.
ROAS is gross revenue divided by spend, measured inside the platform. Profit contribution is what is left after cost of goods, fees, fulfilment, discounts and returns. A 4x ROAS can still lose money.
Tell us where growth stalled.
A 30-minute call, an honest answer, and a fixed quote within 48 hours.
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