Service · Creator partnerships
Influencer marketing that pays for itself
Most creator spend is a brand-awareness line item with no attribution. We run it as a media channel instead: vetted creators, tracked links, licensed content, and a hard number for cost per acquired customer — then we scale only the partnerships that clear it.
What the programme covers
Four layers, run together. Seeding finds the creators worth paying; paid partnerships lock the output; whitelisting turns their content into your ad creative; commission deals keep the best ones aligned long-term.
Seeding & gifting
We ship product to a vetted list of creators in your niche, then measure which of them actually posted, what it cost per post, and what it returned. Unpaid seeding is cheap media only when it is tracked.
Paid creator partnerships
Negotiated, contracted, and usage-rights-cleared. We handle briefs, rates, deadlines and follow-ups so your team never chases a creator for a deliverable again.
Whitelisting & creator ads
The highest-return part of the whole programme: creator posts that are licensed back into your paid account and tested as ad creative, with the creator's handle on the ad. It reliably outperforms studio content.
Affiliate & commission deals
For the creators who convert, we structure hybrid flat-fee-plus-commission deals so their upside scales with your margin instead of your vanity metrics.
Creators we work with
A representative slice of the roster — niche, mid-tier, and chosen on engagement quality rather than follower count.
How a programme runs
Four weeks to first content, then a compounding roster.
Fit and offer
We define the offer creators will actually say yes to, the audience you need reached, and the CPM ceiling that makes it worth doing.
Sourcing and vetting
We build a list from engagement quality, audience geography and prior brand deals — then cut every account whose followers do not buy.
Production and launch
Briefs go out, content comes back, and everything ships with tracked links and codes so attribution is never a guess.
Scale the winners
Double down on creators with real CPM payback, license their content into paid, and retire the rest. The roster compounds.
Platforms we run on
Creator-led commerce lives on five platforms. We work on all of them and recommend based on your margin, not on trend.
Questions on creator work
Either as a monthly programme fee plus a creator budget you control, or as a retainer scoped to a set number of partnerships per month. You own every contract, every asset and every creator relationship.
Yes — and mostly. Mid-tier and micro creators (20K–300K) carry the best cost per acquisition on ecommerce. A 400K account looks better in a deck; a 60K account with an 11% engagement rate usually makes more money.
You do. Every partnership is negotiated with paid usage rights for a defined window, so creator content can run in your ads without a renegotiation later.
It should. Almost all of the return comes from the combination: creator content tested as ad creative in the same account, measured against studio creative on cost per acquired customer.
Tell us the product. We will tell you if creators are the right channel.
A 30-minute call, an honest answer, and a scoped plan within 48 hours.
Book a discovery call